25 Instagram Influencers Leading the Charge in Environmental Awareness
When social media influencers make the right use of social media, they can quickly sway the opinions of their followers with the content they share.
According to marketers, approximately 63% of influencer-generated content outperforms other brand-directed content, which shows how much people depend on influencers’ content.
Since we now know that social media influencers significantly impact people’s thoughts and actions, we should take advantage of this to educate them about environmental issues.
By suggesting to them ways through which they can reduce their carbon footprint, and make sustainable lifestyle choices.
Below, we have outlined 25 environmental influencers you can follow on Instagram and their content to make sustainable lifestyle changes.
How Social Media Influencers Contribute To Environmental Issues
There are many ways through which social media influencers can contribute to environmental issues such as;
- By promoting sustainable products
- Creating educational content
- Discussing the green challenges
- Supporting and promoting organizations
- By documenting lifestyle changes content
- Collaborating with conservation projects
- Use their reach to collect funds
1. Kathryn Kellogg
Insta Profile: @going.zero.waste
Kathryn is the founder of Going Zero Waste and also an author of “101 WAYS TO GO ZERO WASTE”.
Kathryn Kellog is a famous social media influencer promoting eco-friendly and frugal living while encouraging people to adopt sustainable lifestyles to reduce the global carbon footprint.
2. Immy Lucas
Insta Profile: @sustainably_vegan
Immy Lucas is an accidental influencer and the author of “The Conscious Kitchen: A Beginner’s Guide to Creating a Sustainable, No-Waste Kitchen for a Healthier Home and Planet”.
She’s raising awareness about climate change on a lot of different platforms, such as Instagram.
She also launched the low-impact movement two years ago to inspire her followers to change the way they live their daily lives to produce less waste.
3. Max La Manna
Insta Profile: @maxlamanna
Max La Manna is a zero-waste New York chef, sustainability advocate, environmentalist, and a cookbook author, who has written “More Plants Less Waste: Plant-Based Recipes + Zero Waste Life Hacks with Purpose”, and “You Can Cook This!”
He is also a social media influencer and through his content on Instagram, he suggests easy-to-cook recipes which are so easy to make and help people to reduce food waste. He also has a website with the name “maxlamana.com”.
4. Lauren Singer
Insta Profile: @trashisfortossers
Lauren Singer is an American environmental activist, entrepreneur, investor, and blogger in the zero waste movement she is also known for her blog known as, “Trash is for Tossers”.
5. Rob Greenfield
Insta Profile: @robjgreenfield
Rob Greenfield is an entrepreneur, author, content creator, and environmental activist who has dedicated his life to promoting sustainability.
He is famous because of his unique tactics of spreading awareness about the environment.
6. Leah Thomas
Insta Profile: @greengirlleah
Leah Thomas produces green living lifestyle content on her social media, she’s a founder of @intersectionalenvironmentalist, which is a non-profit organization.
She is also the author of “The Intersectional Environmentalist: How to Dismantle Systems of Oppression to Protect People + Planet” in which she aims to educate the future generation on how they can make sustainable changes in their lives for the betterment of the planet.
7. Madeleine Olivia
Insta Profile: @madeleineolivia
Madeleine Olivia is an environmental activist and full-time content creator who promotes self-love, minimalism, zero-waste living, and climate change awareness.
She has a blog where she shares vegan and plant-based recipes as well as sustainable lifestyle tips.
She’s also the author of “Make it Vegan: Simple Plant-based Recipes for Everyone.”
8. Greta Thunberg
Insta Profile: @gretathunberg
Greta Thunberg is a powerful Swedish environmental activistwith ASD (autism spectrum disorder), who started a movement for “School Strike for Climate”.
She is known as the best climate change activist and the best autism activist.
9. Alexandria Villasenor
Insta Profile: @alexandariav2005
Alexandria Villasenor is an American climate activist, she is also a fellow climate activist of Greta Thunberg and a co-founder of the U.S. Youth Climate Strike.
Not just this but she is also a founder of many other initiatives such as; climate education-focused non-profit, Earth Uprising International.
10. Emma Slade Edmonson
Insta Profile: @emsladeedmonson
Emma Slade is an eco-friendly fashion influencer, through her content she gives fashion tips to her followers and suggests ways how to wear your wardrobe.
She’s also suggesting people how they can shop second-hand so that people don’t have to cut on their fashion sense and can dress sustainably.
11. Jazmine Brown
Insta Profile: @thatcurlytop
Jazmine Brown is an eco-conscious content creator who focuses on sustainable fashion.
She advises on how people can reduce their environmental impact through their clothing choices.
She is raising awareness about climate challenges through her entertaining and engaging ways.
12. Jessica Clifton
Insta Profile: @jess.cliftonn
A renowned social media influencer who advocates for a slow and sustainable way of life, Jessica Clifton is a promoter of slow living.
She offers advice and tips on eco-friendly lifestyle, how to practice zero waste, and how to dress safely.
13. Lizzie Carr
Insta Profile: @lizzie_outside
Planet Patrol founder and CEO Lizzie Carr is an environmentalist, adventurer, lecturer, and author.
Lizzie is one of the most powerful environmental advocates today.
Her global activism inspires many to fight for a healthy earth.
14. Luisa Neubauer
Insta Profile: @luisaneubauer
Luisa Neubauer is a German climate activist, author and politician.
She was also a main organizer of the school strike for climate movements.
15. Maisa Rojas
Insta Profile: @maisarojas
Maisa Rojas is a well-known social media influencer, who is specialized in regional climate modeling as a postdoctoral researcher at the “International Research Institute for Climate and Society” (IRI) at Columbia University (USA).
She strongly believes that a transition to not-zero is a must to keep the climate crisis in check and prevent it from more damage.
16. Valeria Hinojosa
Insta Profile: @waterthruskin
Besides being a content producer, Valeria is also an earth activist and a writer.
Together with her husband, she established Casa Earth in 2022.
Casa Earth is an educational platform that focuses on slow and conscious living.
Her life goal is to become a more wise, compassionate, happy, and earth-loving human being. She is publishing content to promote a healthy and environmentally sustainable way of life.
17. Tara McKenna
Insta Profile: @zero.waste.collective
Tara McKenna is the founder of Zero Waste Collective and a book writer of “Don’t Be Trashy: A Practical Guide to Living with Less Waste and More Joy”.
She is a social media influencer who tells people how to make their lives more joyful and produce less waste.
She has tips for living a simple life on her website, as well as eco-friendly campaigns that you can join to live a more sustainable life.
18. Lauren Bash
Insta Profile: @relauren
Lauren Bash is a climate activist, optimist, social media influencer, and storyteller from Los Angeles.
She also has a website with the name “relauren.com” where she shares blogs related to ways and tips on how people can take action to make the world sustainable.
19. Summer Dean
Insta Profile: @climatediva
Summer Dean is a well-known social media influencer whose Instagram feed is full of long-lasting posts.
She promotes slow fashion to teach people how to dress with care and honor Mother Earth by not hurting it with careless practices and by switching to an eco-friendly way of life.
- Fake tan
- Vegan and plastic-free lipsticks
- Foundations
- Deodorants
She understands the climate crisis and makes sure to promote awareness about the harmful ingredients in cosmetics and their eco-friendly substitutes.
20. Laura Young
Insta Profile: @lesswastelaura
Laura Young is an award-winning climate activist, she is an influencer on social media and she’s practicing lessening the carbon footprint from the earth by reducing plastic.
Currently, she’s focusing on a campaign about banning disposable vapes in the UK.
21. Jhánneu Roberts
Insta Profile: @jhanneu
Jhanneu Roberts is a famous content creator who posts on her Instagram related to eco-friendly adjustments in daily life and how people should adapt that too.
Her content is mostly engaging videos about second-hand buys, DIY videos, eco-tind, etc. The main focus of her content in about how low-waste living is easily accessible to everyone.
She also has a website with her name “jhanneu.com” where she posts blogs about low-waste living and helps people live a mindful life.
22. Sophia Kianni
Insta Profile: @sophiakianni
Sophia Kianni is a social media influencer and a climate activist.
She is the founder of “Climate Cardinals” which is a non-profit organization that informs people about climate change in multiple languages so everyone is aware of the harm of it.
She’s influencing people to show their support for the climate crisis movement to lessen the carbon footprint from the globe and understand the harms of this crisis.
23. Neel Zaver
Insta Profile: @flunkingmonkey
Neel is a biologist who is also a social media influencer who creates content to inform people about nature, sustainable lifestyle, eco-travel, and conservation to lessen the hazardous effects of the world.
He also has a website with the name “flunkingmonkey.com”. He has a very eye-catching and unique profile and content, and he has a really good engagement on his content!
24. Dr. Anita Vandy
Insta Profile: @rocket_science
Dr. Anita Vandy works as both a doctor and a rocket scientist.
She is one of the top sustainability influencers, and her love of minimalism, vintage finds, all things green, and living with no waste is surely influencing many other people on social media.
She is also an author and published two of his books, the first book “A Zero Waste Life: In Thirty Days” and “A Zero Waste Family: In Thirty Days”.
25. Autumn Peltier
Insta Profile: @autumn.peltier
Autumn Peltier is known for fighting for environmental rights, water rights, and indigenous rights.
She recognizes the value of water and concentrates on advising people to take different steps to preserve it as much as they can.
She is a well-known Anishinabek Nation chief water commissioner and an advocate for water rights; her content has a powerful ability to sway followers.
Wrapping It Up!
The above-mentioned influencers all have great and inspiring content, and they deserve to get recognition around the world.
Their strategy behind their content is to make sure it promotes eco-friendly ways to live.
This way people can adopt these habits and do their part to reduce their carbon footprint by being influenced by their content.
About The Author Kelly Sampson
Kelly Sampson is a writer, blogger, and environmental enthusiast. She has strong opinions about climate change, the dogs vs. cats debate, and Oxford commas. She has lent Hummingbird International her engaging and spirited voice and turned our blog into a great place to find valuable information about e-waste, e-waste recycling, and the ITAD industry. Explore our blog to read more of her work.